Maximizing Marketing ROI

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Maximize Marketing ROI: How to Tap the Full Potential of Your Customer Base

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Webinars Made Easy™

Learn how to maximize marketing ROI by retaining and up-selling current customers.

Speakers:

Jim Lenskold, President, Lenskold Group
Ellis Booker, Editor, BtoB

View this on-demand Webinar to learn:

How marketing programs can improve targeting, funnel management and the customer experience
Which tools can help you gain a deeper understanding of customer behavior
How to influence customer value and maximize ROI
How to use measurements and ROI to assess program effectiveness