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Maximizing Marketing ROI

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Maximize Marketing ROI: How to Tap the Full Potential of Your Customer Base

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Learn how to maximize marketing ROI by retaining and up-selling current customers.

Speakers:

Jim Lenskold, President, Lenskold Group
Ellis Booker, Editor, BtoB


View this on-demand Webinar to learn:
  • How marketing programs can improve targeting, funnel management and the customer experience
  • Which tools can help you gain a deeper understanding of customer behavior
  • How to influence customer value and maximize ROI
  • How to use measurements and ROI to assess program effectiveness
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